DrupalCon is the annual convention for the Drupal community held in the Moscone Center, San Francisco, starting as we speak but formally kicking off on Monday through until Wednesday. Unfortunately due to the volcanic activity in Iceland lots of people in Europe can't get there so I'm trying to find a solution for them.

The Semantic Web has been coming for years. However, as with all technologies it has needed something to push it over the edge into becoming a requirement rather than a nice to have. Advertising is frequently a catalyst for change and this time Semantic Advertising is the catalyst that we have been waiting for.

This blog is not highly technical or long, but I think that it gives a real world example of why 2010 will be the year of the semantic web and the year that semantic technologies really take off.

At the Drupal for marketing event the other evening in london someone asked a question in the Q&A at the end of Robert Castelo's introduction to Drupal (very good session btw) which was along the lines of "where does the money come from for Drupal".

What is the semantic Web?

I seem to be asked this question on a daily basis mostly in reference to Google now using RDFA and Drupal 7 efforts to put RDFA in Drupal Core (IO1 is sponsoring ;-). The answer is not a simple one liner so I am constantly struggling to come up with a concise unifying statement that allows me to explain it to anyone. No luck yet so here's my current best effort at it.

White Label Development is now officially up and running. Over the last year a core focus for IO1 has been the development of our White Label brand and services.

This is just a handy tip for anyone beginning to develop or test a Drupal IPhone theme when they don't have an IPhone and are not using a mac.

The first thing you need to do is add the User Agent Switcher FireFox addon - https://addons.mozilla.org/en-US/firefox/addon/59.

This module allows you to impersonate any browser when viewing a site (obviously this has lots of uses when doing drupal seo as well).  It will take a browser restart to get it working.

Then add in a new user agent using the user agent details below for the iPhone:

Here's my example Drupal 6 module from the Drupal Ireland Meetup 2008.

In the first of the Drupal Seo series I went through basic Drupal SEO with no additional modules installed. Now we are going to move onto SEO Statistics and Analysis and how to set yourself up to win, things get a bit more in-depth (not a lot) as you will need to now install a couple of modules and connect up some external services.

A couple of weeks ago we announced a Drupal module, then this week I spotted another Piwik module being developed by Hass. I immediately sent the following contact message

Here's our two entries for the Drupalcon Szeged 2008

Hope you like them

Check out all the entries here