DrupalCon is the annual convention for the Drupal community held in the Moscone Center, San Francisco, starting as we speak but formally kicking off on Monday through until Wednesday. Unfortunately due to the volcanic activity in Iceland lots of people in Europe can't get there so I'm trying to find a solution for them.


 
 
 

The Semantic Web has been coming for years. However, as with all technologies it has needed something to push it over the edge into becoming a requirement rather than a nice to have. Advertising is frequently a catalyst for change and this time Semantic Advertising is the catalyst that we have been waiting for.

This blog is not highly technical or long, but I think that it gives a real world example of why 2010 will be the year of the semantic web and the year that semantic technologies really take off.


 
 
 

At the Drupal for marketing event the other evening in london someone asked a question in the Q&A at the end of Robert Castelo's introduction to Drupal (very good session btw) which was along the lines of "where does the money come from for Drupal".


 
 
 

What is the semantic Web?

I seem to be asked this question on a daily basis mostly in reference to Google now using RDFA and Drupal 7 efforts to put RDFA in Drupal Core (IO1 is sponsoring ;-). The answer is not a simple one liner so I am constantly struggling to come up with a concise unifying statement that allows me to explain it to anyone. No luck yet so here's my current best effort at it.


 
 
 

This is just a handy tip for anyone beginning to develop or test a Drupal IPhone theme when they don't have an IPhone and are not using a mac.

The first thing you need to do is add the User Agent Switcher FireFox addon - https://addons.mozilla.org/en-US/firefox/addon/59.

This module allows you to impersonate any browser when viewing a site (obviously this has lots of uses when doing drupal seo as well).  It will take a browser restart to get it working.

Then add in a new user agent using the user agent details below for the iPhone:


 
 
 

In the first of the Drupal Seo series I went through basic Drupal SEO with no additional modules installed. Now we are going to move onto SEO Statistics and Analysis and how to set yourself up to win, things get a bit more in-depth (not a lot) as you will need to now install a couple of modules and connect up some external services.


 
 
 

A couple of weeks ago we announced a Drupal module, then this week I spotted another Piwik module being developed by Hass. I immediately sent the following contact message


 
 
 
 

This post is the first in our Drupal SEO series and attempts to give you a reasonably indepth overview of what the different aspects of a standard drupal installation you will need to address for SEO are.

Drupal SEO on a bare bones installation (i.e. no additional modules installed) still needs a fair degree of knowledge if your new to drupal or SEO and can be quite daunting for someone new to SEO and/or Drupal. 

The post is broken down into three sections:

1) Modules and their relevance to Drupal SEO

2) Anatomy of a Blog post from an SEO viewpoint

3) A review of all the admin settings and how they impact SEO 

(Obviously I would never recommend doing a bare bones install as there are some wonderful modules that do loads of the work for you, but I think its important to understand the base your working from.)


 
 
 

Drupal SEO - Bare Bones installation is the first in a series of Drupal SEO related posts and this posts looks at SEO for drupal with no additional modules installed. We initially looked at dealing with some of the advanced issues relating to SEO however decided that it would be more useful if we started at the beginning and build up to these topics.  This series is aimed at giving an indepth look into all the primary areas that affect most people when building websites that they need to rank in Google et al.


 
 
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