The Semantic Web has been coming for years. However, as with all technologies it has needed something to push it over the edge into becoming a requirement rather than a nice to have. Advertising is frequently a catalyst for change and this time Semantic Advertising is the catalyst that we have been waiting for.

This blog is not highly technical or long, but I think that it gives a real world example of why 2010 will be the year of the semantic web and the year that semantic technologies really take off.


 
 
 

What is the semantic Web?

I seem to be asked this question on a daily basis mostly in reference to Google now using RDFA and Drupal 7 efforts to put RDFA in Drupal Core (IO1 is sponsoring ;-). The answer is not a simple one liner so I am constantly struggling to come up with a concise unifying statement that allows me to explain it to anyone. No luck yet so here's my current best effort at it.


 
 
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